Facebook is one of the most used social networks in the world and, more than that, it has ended up becoming an excellent platform for companies to interact with their audience. Make your page more attractive through real Facebook page likes from SmmStore.

However, it is not enough to create a Facebook page and think that the work is finished; you need to study the correct actions to position your brand correctly and be able to create an efficient relationship with your customers.

That's why we've created a step-by-step guide on how to create a Facebook page from scratch, if you don't have one yet, as well as tips for you to apply to your page and start growing on the social network.

What is a Facebook page or fanpage?

Before we begin, let's explain what a fanpage, or Facebook page, is. Basically, it's a page created to be a communication channel with fans within Facebook.

Unlike profiles, Facebook pages are spaces that bring together people interested in a common subject, company, cause or personality. Without the need for friendship approval.

Fan pages end up becoming very valuable channels for companies, allowing you to have direct contact with your audience.

How to create a Facebook page?

Now that you know more about what a Facebook page is, we have prepared this step-by-step guide to help you create a Facebook page from scratch. 

By creating a Fanpage on Facebook, it is possible to develop campaigns on the social network with different objectives, such as brand recognition, increased traffic on the website or blog, engagement and much more.

If you access it through the "Pages" menu, just click on the "Create new page" button that will take you to the page where you can start editing your Facebook page. On this screen, Facebook offers two paths: "business or brand" and "community or public figure".

If you are a company looking to use Facebook for business, the first option is ideal. Now, if you are an influencer or an NGO, click on "get started" in the "community or public figure" option.

Each of the categories has very specific subcategories. The intention here is to make your brand's objective clear.

From this point on, you will need to log in to your Facebook account to continue the process. It will become the administrator of the Fanpage, with your logins connected to each other.

Next, you will need to define the first information to create your page, such as a name, category and a description. The first two are mandatory, Facebook itself informs you if the name is available for use.

At this stage, the description is the only optional field. There are 255 characters available to inform people about your company, your services and the purpose of your Facebook page.

After completing this step, you will be directed to the step where you will edit the artwork for your page, choosing your profile image and Fanpage cover. The tool allows you to preview how your page will look on desktop and mobile.

It is essential that these artworks are related to your brand, creating an easy connection between your company and the visitor. After adding all the images, just click "Save" in the bottom left corner.

Now that your page has been created and has all the visual identity of your brand, it's time to edit the page information, adding the phone number, your company website, contact email, location, opening hours, among other information.

When you set your business hours, you will receive a notification showing whether your business is open or closed. This information is very important for anyone looking to sell on Facebook.

Facebook is constantly being updated, and one new feature is the ability to add a call-to -action button to your profile. The page administrator can direct this button to the following actions:

• follow;
• gift card on the website;
• start an order;
• make a reservation;
• call the establishment;
• talk to us;
• send message via Facebook Messenger;
• send message via WhatsApp;
• send an email;
• register;
• use the application;
• watch a video;
• Buy now.

This button is visible in the right corner of your profile. Additionally, Facebook also offers the option to add custom tabs or categories to your page. These appear just below your profile picture, in a list format.

This functionality helps direct customers to specific options such as a product presentation, photo highlights, and information about the establishment, among others.

How to integrate your Facebook page with your store?

Many people who want to start selling on Facebook also want to sell on their own website. One way to create your store on Facebook is by creating an online store on websites that offer integration with the social network.

This way, it is possible to use platforms that offer a more intuitive and optimized product registration system, to then import your catalog directly from the website to your Facebook page.

Tips on how to create a successful Facebook page

The first step for your business has already been taken: you are now on Facebook. So, the next step is to further improve communication with your audience. To do this, we have put together some tips for the success of your page.

1. Engage your fans

Basically, the Facebook algorithm works like this: the more people like, comment on and share your posts, the greater the reach of your posts will be, so invest in creating images or using video resources to captivate your audience.

Therefore, try to ask questions and interact with the people who follow your page, so that these numbers are always high.

2. Invest in visual content

Another important tip is to invest in well-framed photos with high visual quality to attract the attention of as many people as possible. Your Facebook page works as a showcase for your business.

Therefore, always write and share content that is related to your field. Never mix your personal and professional life, unless you are a freelancer or intend to become a content creator and digital influencer.

3. Check the best days and times to post

Another very interesting tip is to use Facebook Insights to analyze your followers’ behavior. Within the platform, you can check who they are, what their age range is, what their affinities are, and even what times they are most online.

4. Promote your page

Our last tip is to start promoting your page on other social networks, websites and blogs to attract more followers and potential customers. The more you promote your page, the more visitors you will get.